Tell better stories about your work

Remember in class, when you had to not only show your final work, but give a good presentation about it?

This is what you need to do when showing your portfolio to a perspective client.

Your portfolio needs your stories; they are what make you stand out. The story behind your designs can transform a potential client’s perspective on them.

Here are some tips on how to do that:

1. Design your site to sell your design experience. Show work you did for other clients, and explain how you helped them achieve their vision.

2. Reduce your portfolio to just include work you can tell a complete story about the strategy you used, and the final result.

3. Show design pieces with different stories, from corporate cases, to home businesses, and how you were able to help each client identify what they need.

Now that you know how to showcase your portfolio, the next step is winning over the perspective client, and the best way to do that is taking the time to understand their business, their goals and dreams. Show them that you care, and they will trust you.